Escuchar artículo

South by Southwest 2026 just got a whole lot bigger.

Organizers of the SXSW live music program today (March 4) announce another wave of top-flight performers including Alanis Morissette, Ingrid Andress, Jack Johnson, Ty Dolla $ign and Vic Mensa.

Morissette, the seven-time Grammy Award-winning and 2026 inductee into the Songwriters Hall of Fame, will perform at Spotify’s official 20th anniversary party, Spotify 20: Live at Stubb’s, on March 14, along with rising country music artist Ella Langley, and a rare DJ set by St. Vincent.

Elsewhere, Johnson will perform with Hermanos Gutiérrez in support of the premiere of SURFILMUSIC, and Vic Mensa will double-up with a featured session at the SXSW Music Conference and a performance alongside up-and-coming acts he has curated from live stream submissions.

Additions to the lineup include Atlanta-based pop-punk band The Paradox; Black Midi co-founder Geordie Greep; DJ, producer and electronic artist ZHU; Buffalo rapper and Griselda crew member Benny The Butcher; Latin pop performer EMJAY; up-and-coming R&B crooner JayDon; Chicago DJ and producer Hiroko Yamamura and more.

This year, more than 1,000 acts will perform at the SXSW Music Festival, a seven-night program spread across Austin, Texas’ network of clubs and venues.

“The level of talent coming to SXSW this year, both industry heavyweights and the next-generation ready to take their place, is as strong as ever. This will be a SXSW Music Festival you do not want to miss,” comments Brian Hobbs, VP of music at SXSW.

Also announced today, a new keynote, 11 featured sessions for the SXSW Innovation, Music and Film & TV Conferences, and a raft of guest speakers including Andy Cohen, Bob Odenkirk, Demi Moore, Eiza González, Gavin Newsom, Jane Fonda, Jorma Taccone, Keke Palmer, Naomi Ackie, Poppy Liu, Riz Ahmed, Serena Williams and Taylour Paige.

“With music now running a full seven days alongside film & TV our teams have never worked more closely together,” Hobbs adds, “and those efforts will be on full display in a few weeks with the unprecedented number of artists joining multiple SXSW Conferences and Festivals.”

A previously-announced featured session on Apple Computer’s first 50 years now includes Phil Schiller, a 35-year Apple veteran and former senior VP of global marketing, who joins David Pogue for what should be a fun show-and-tell session.

This year’s 40th edition of SXSW runs from March 12-18 in Austin, TX. As previously reported, the milestone anniversary edition of SXSW will take the form of a condensed festival and conference due to the closure of the Austin Convention Center, which is undergoing extensive renovations.

While the full event will be two days shorter than the 2025 show, with its interactive, film/TV and music programs running concurrently, the music program will run a day longer.

This latest announcement takes SXSW “to a new level,” enthuses Greg Rosenbaum, senior VP of programming at SXSW. “Between the business moguls, the political giants, and the entertainment legends our team has assembled, the collective star power coming to SXSW might actually be visible from space.” With its new format, “the collaboration and crossover between our conferences and festivals has never been stronger.”

Billboard parent company Penske Media acquired a majority stake in SXSW in 2023. For more on SXSW 2026, head here.